Purpose: This study investigated agritourism trends, examining how it diversified rural businesses and contributed to rural economies. It identified the determinants driving agritourism and its various typologies by exploring existing literature.Design/Methodology/Approach : A comprehensive bibliometric analysis was conducted using the …

Purpose: This research analyzed brand love regarding authenticity and oldness association. It also explained the role of brand love in relationship quality and brand consciousness as a form of consumer behavior that remained loyal to the brand. Methodology: The research …

Purpose: India has asserted its leadership in the global effort against climate change and sustainable development, with the government dedicated to promoting solar power as the predominant energy source. Effective marketing strategies have historically played a pivotal role in influencing …

Purpose: The paper empirically investigated the impact of the interaction between AI-enabled chatbots and consumers on engagement dimensions and engagement outcomes in e-commerce platforms. The study aimed to understand the outcomes that can be derived from the interactions during customer …