Purpose: Privacy breaches mostly lead to trauma and adversely affect the well-being (WB) of the victim. This study aimed to examine the antecedents and consequences of privacy breach episodes and further examine the role of coping strategies for Gen-Z. Methodology: …

Purpose: This research used the analytic hierarchy process (AHP) to investigate the key factors influencing consumers to purchase green financial products. Methodology: As a mixed-method study, qualitative expert opinions were combined to select variables with quantitative AHP analysis of the …

Purpose: In the social marketing era, marketers use various strategies to connect with customers. One such strategy is ephemeral content, which allows marketers to create a sense of urgency among customers and drive immediate engagement. This strategy has also brought …

Purpose: The study aimed to understand m-commerce platform adoption and usage. Moreover, considering the increasing trend of integrating game-like elements into non-gaming contexts, this research explored the moderating impact of gamification features in enhancing the relationship between behavioral intention and …