01
Original Article
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Deciphering Pico-Solar Product Adoption : A Random Forest Approach
Kimaya Nahar, Madhura Ranade
· pp. 10–28
DOI: 10.17010/ijom/2026/v56/i1/175432
Purpose: This paper examined the adoption of pico-solar products in rural India through the lens of diffusion of innovation (DOI). This study aimed to explore the effect of relative advantage, compatibility, complexity, and affordability on the adoption of pico-solar products …
Keywords:
complexity, pico-solar products, random forest, compatibility, solar energy adoption, rural consumers, relative advantage, affordability, renewable energy marketing
02
Original Article
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Consumer Perceptions of Green Supply Chain Management and Electric Vehicles Purchasing Intentions : A Roadmap to Achieving Sustainable Goals
Mannat Singh, Rekha Dahiya
· pp. 29–49
DOI: 10.17010/ijom/2026/v56/i1/175898
Purpose: This research examined the impact of consumers’ perceptions of green supply chain management (GSCM) practices on their intention to purchase electric vehicles (EVs) in India, emphasizing the mediating role of perceived product performance. Methodology: The study purposively selected 223 …
Keywords:
green supply chain management, electric vehicles, perceived product performance, purchase intentions
03
Original Article
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A Multi-Criteria Decision Analysis of Sustainability-Driven Marketing Strategies for Electric Vehicle Adoption in Emerging Markets
Prasoon Banerjee, Rahul Gupta, Ajay Singh, Ashima Saxena, Sonali Banerjee
· pp. 50–68
DOI: 10.17010/ijom/2026/v56/i1/175899
Purpose: The purpose of the study was to analyze the effectiveness of marketing strategies for sustainable products, electric vehicles (EVs) in particular, and the role played by consumers to evaluate it. Since there has been increased public interest in sustainable …
Keywords:
electric vehicles, emerging markets, analytic hierarchy process, consumer perceptions, sustainability-driven marketing
04
Original Article
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FOMO at the Vineyard : A Microstudy of Wine Tourists’ Revisit Intentions Based on Digital Triggers
Sabari Shankar Ravichandran
· pp. 69–79
DOI: 10.17010/ijom/2026/v56/i1/175901
Purpose: Wine tourism, which is a smaller and specific area of the tourism sector, is a developing market with numerous aspects of digital media and emotional connection. Tourist visits can be influenced by various social media related fears and concerns, …
Keywords:
wine tourism, FOMO, social media, revisit intention, digital behaviour, research note
