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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Developing Global Competency-Challenges and Opportunities

D. Subramaniam1K. Shyama Sundar2

1 Asst. Professor, Xavier Institute of Management and Entrepreneurship (XIME), Bangalore-560 100

2 Director, Mohammed Sathak College of Arts & Science, Chennai

Volume 41
Issue 1
Pages 43–46
Year 2011
Published: Jan. 1, 2011
Abstract

Globalization has necessitated the need to develop "Global Competencies" among the nations and the enterprises. Also, there is a threat for the domestic firm by way of entry of a global firm into the domestic market which compels that it should develop competency to thwart the onslaught of the global firm and still survive in the business.Michael E. Porter's formula of linking the "productivity" and "competitiveness" is used in this article to interpret the impact of various values that go into the making of the formula to establish Global productivity of factors. Also, the article identifies certain factors which are very critical for the Global competencies' development and discusses the current trends on those lines and is trying to make a pattern out of it for a meaningful insight.

How to Cite

D. Subramaniam, K. Shyama Sundar (2011). Developing Global Competency-Challenges and Opportunities. Indian Journal of Marketing, 41(1), 43–46.

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