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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
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New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Marketing of Poultry Eggs-New Issues and Competitive Challenges

P. Srinivasa Reddy1Y. Venu Gopala Rao2

1 Professor, Dept. of Management Studies, Vignan University, Vadlamudi, Guntur Dist, Andhra Pradesh

2 Professor, Dept. of Management Studies, Vignan University, Vadlamudi, Guntur Dist, Andhra Pradesh

Volume 41
Issue 1
Pages 47–55
Year 2011
Published: Jan. 1, 2011
Abstract

Indian poultry industry has registered a significant growth during the last four decades. India ranks fifth in the world with annual egg production of 1.61 million tonnes. Poultry exports are mostly made to Maldives and Oman. Indian poultry meat products have good markets in Japan, Malaysia, Indonesia and Singapore.Over all, Andhra Pradesh counts for maximum egg production. Within Andhra Pradesh, Hyderabad is the city with maximum poultry and hatcheries. Besides the state of Andhra Pradesh, Karnataka, Tamil Nadu, Maharashtra, Gujarat, Madhya Pradesh, Orissa and North Eastern States are the major egg contributors.Poultry egg processing units have come in a very big way in the country. Karnataka's egg production accounts for 2.5 million eggs/day to 7.5 million eggs, that in Punjab expanded from 5.0 million 15.0 million eggs per day in the past two years. Tamil Nadu was producing 8.0 million eggs/day while Maharashtra 6.0m, Rajasthan 1.5m, Gujarat 2.5m, Madhya Pradesh 4.5m and Orissa 1.5m eggs per day. Egg output in the north-eastern states is estimated at 1.5m.

How to Cite

P. Srinivasa Reddy, Y. Venu Gopala Rao (2011). Marketing of Poultry Eggs-New Issues and Competitive Challenges. Indian Journal of Marketing, 41(1), 47–55.

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