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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
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Original Article

Open Access Original Article

Rise in Sales of Multi Axle Trucks in India : Governmental Initiatives, Industrial Development, and Operator Preferences

Abhijit Sarkar1Ajeya Jha2Diganta Mukherjee3

1 Assistant Professor, Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar (Rongpo), East Sikkim - 737 132

2 Head of the Department, Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar (Rongpo), East Sikkim - 737 132

3 Associate Professor, Sampling & Official Statistics Unit, Indian Statistical Institute - Kolkata, 203, B.T. Road, Kolkata - 700 108

Volume 48
Issue 7
Pages 7–22
Year 2018
Received: Oct. 12, 2017 Accepted: June 10, 2018 Published: July 1, 2018
Abstract

The research paper expressed two aspects that affect truck operators, on the one hand, it demonstrated the relationship between the sale of heavy trucks and road, infrastructural, and industrial development while, on the other hand, it also showed how the business performance of truck owners gets affected by government policies and personal perceptions. The paper, in quest of these two objectives, also established a time series model (ARIMA model) and three regression equations that clearly explained the relationship between the relevant dependent and independent variables.

Keywords Multi Axle Trucks Heavy Trucks HCV MHCV Sales Index of Industrial Productivity Time Series Analysis Arima Model Regression Analysis
How to Cite

Abhijit Sarkar, Ajeya Jha, Diganta Mukherjee (2018). Rise in Sales of Multi Axle Trucks in India : Governmental Initiatives, Industrial Development, and Operator Preferences. Indian Journal of Marketing, 48(7), 7–22. https://doi.org/10.17010/ijom/2018/v48/i7/129717

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