Liberalization of the economy in the nineties and the entry of large players in the retail business have brought the retail industry into spotlight. Big players and national retail chains are changing the rules of the game. After supermarkets, departmental …

With about 75% of population living in the villages and generating nearly half of the national income, the rural market is increasingly playing a very important and decisive role in the Indian marketing environment (Bargal, 2004). This market offers a …

The symptomatic Indian malaise of a "chalta hai" attitude towards product design is a matter of concern. Why is it that in this exultant era of India shining we are yet to find Indian products that ravel design excellence? There …

Evaluation of effectiveness of advertisements is always a major task before the advertiser owing to changes in the market environment. Making the advertisements and placing it in appropriate media is of great importance to realize the ultimate objective. Brand Recall …

Indian Healthcare Industry is currently estimated to be about $23 billion and is likely to grow to about $60 billion by year 2012. With the coming of the era of Globalization, the Healthcare Service Sector is getting patients from the …

The World is becoming a common market place in which people, no matter where they live, desire the same products and life style was a theory propounded by Levitt in 1983. This led to the thought of transforming the world …

Privatization is the key word after liberalization. Every sector has tasted the success of privatization; broadcasting media is not an exception. The changing face of audio-media after privatization has been studied in this article. The study considers the different factors …

With the globalization and liberalization, the service sector has been witnessing a lot of changes. Life insurance companies require immense distribution strength and tremendous manpower to reach out to such a huge customer base. This distribution will undergo a sea …

The present study seeks to examine the opinion of 200 respondents about their preference and satisfaction towards Restaurants. The respondents were selected by simple random sampling in Coimbatore city of Tamilnadu. The relevant data on demographic characteristics, awareness, consumption pattern, …