Branding is one of the most powerful tools in the marketing arsenal and important aspect of business strategy. Some times it is considered to be merely an advertising function. Branding is a process to establish competitive advantage and expressing corporate …

The modern Indian consumer is seeking more value in terms of improved availability and quality of commodity, pleasant shopping environment, financing options, trial rooms for clothing products, return and exchange policies, competitive prices and above all a good parking facility. This …

Weekends are multiplex time for many metro-dwellers. Where better to go than to kick start the movie’s promotion well, within the cinema halls themselves.In a number of product categories, the multiplex option is being considered for media plans. Therefore, multiplexes …

The objective of this study was to identify the effect of Management Styles and Employee Behaviours on Customer Satisfaction in the Electronic Manufacturing Industry in Malaysia. The study examined three Management styles namely Authoritarian, Participative and laissez-faire management styles and four …