Purpose : Retail business models faced sustainability as a crucial challenge. Therefore, it was important to assess the conditions underlying their long-term economic viability.   Methodology : We assessed the selected retailers in India using the DuPont decomposition for FY2025. …

Purpose : The objective of this study was to explore the significant factors impacting consumers’ intention to purchase flex-fuel vehicles (FFVs) running on ethanol in India, using the Social, Technological, Economic, Environmental, and Political (STEEP) framework.   Design/Methodology/Approach : The …

Purpose : This study aimed to examine the key drivers of consumer perceived ad value and attitude toward cause-related advertisements on social media by adapting a modified version of the advertising value model.   Design : A one-group post-test-only experimental …

Purpose : The study aimed to uncover the domain of social media and new product development (NPD), map the knowledge landscape, and identify research frontiers.   Design/Methodology/Approach : Bibliometric analysis was conducted using 357 documents retrieved from the Scopus database. …