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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 39, No. 2 · February 2009 OPEN ACCESS
IJM Vol. 39
2009
Indian Journal of Marketing
Volume 39, Issue 2 · February 2009
ISSN 0973-8703
Articles 7
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 7 ARTICLES
01 Original Article
Open Access
Customer Shopping Behavior among Modern Retail Formats:A Study of Delhi & NCR

The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats hypermarkets …

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02 Original Article
Open Access
Rs.60,000 Crores:Will the Magic Number Solve the Plight of the Indian Farmers?

Since independence, the governments-the Central and the State-have been taking constant efforts to develop the agricultural sector. In every Five year plan, considerable amount is being allotted to the farm sector, with ample budgetary supports. The development of agriculture in …

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03 Original Article
Open Access
Product Purchase Decision Making Process among Urban Married Working Women in Tiruchirappalli District-An Analysis

Urban women play a significant role in domestic and socio-economic life of the society. In India, over the years, both female and male roles have been changing. Many women are placing an increasing value on independence and the freedom to …

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04 Original Article
Open Access
Emerging Trends in Waste Management in the Indian Era

This study summarizes the findings of a non-lending analytical activity carried out by the World Bank. The work was driven by concern over the quality of the urban environment, undertaken in a context of uncertainity on the suitability and effectiveness …

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05 Original Article
Open Access
B2B E-Commerce:Utilizing Electronic Marketplaces for Procurement

An electronic business to business procurement is an inter-organisational information system through which multiple buyers and sellers interact to accomplish market-making activities for corporate purchases. In this study, the extent to which organizations had plans to utilize electronic market places …

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06 Original Article
Open Access
A Study on Satisfaction Level of Farmers towards Production and Marketing of Agricultural Products

Indian farmers are unable to secure a fair deal at these two stages and an average farmer is denied the full fruits of his industry. The farmers needs the services of well organized marketing system supported by marketing co-operatives, integrated …

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07 Original Article
Open Access
Marketing Strategies to be Adopted by the Garment Exporters after the Quota Removal in Tirupur

India is one of the world's ten largest exporters of textiles and clothing, and relies heavily on exports to sustain its industry. The export markets (about 65%) mainly cater to the Untied States of America (USA) and the European Union. …

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