The field of consumer behaviour studies deals with how individuals, groups and organisations select, buy, use and dispose off products and experiences to satisfy their needs and desires. In the process, consumers process brands and marketing promotions for meaning as …

Everything in the room conveyed fumes, sweat and mopping brows. Yet toiling away tenaciously on the floor was a frail woman with her pallu wrapped demurely on her head and the end clutched in her mouth like a life saving …

With a billion plus population and appalling illiteracy levels in India, can there be any better device than condoms for the government to enforce the small family norm? In fact, it helps to kill two birds with one stone, that …

This research paper based on primary data examines the domain of Rural Marketing for the select FMCGs for the state of Punjab with an objective to develop an insight into the buying behaviour of rural consumers.Instead of smaller packages, medium …

Tourism has an international market, but marketing strategies need to be build up from the basic marketing inputs used in domestic tourism. Cultural differences (language and social usages), political differences (Income and its distribution and currency regulation), and geographical differences …

This study is to identify and asses the existing advertising practices in the Islamic Bank under the shariah observation and also promotional strength which is needed to acquire by Islamic banks to compete with the conventional banking as well. Descriptive …

More than 70% of the Indian population lives in the rural segment and depends on agriculture and its allied sectors for their livelihood-either directly or indirectly. The effect of green revolution in India has resulted in India becoming self-sufficient in …

Globally, Micro Finance (MF) has been recognized as a powerful instrument to address poverty. Beyond the direct link with poverty reduction, it is an indirect link to address the issues of health, education, gender. The task force would like to …

Although the multinational corporation took birth in the early 1860's, it was after the Second World War that the multinational has grown rapidly. In the early days, the United States was the home of majority of the MNC's. Now there …