Bournville is one of the legendary dark bitter chocolates mostly famous in UK and west European countries. It was re-launched in India in October 2008 with much pomp, vanity and galore. The Company perhaps thought that it can cater to …

Indian agriculture witnessed technological innovation in the mid sixties, which is termed as 'Green Revolution'. The discovery of High Yielding Varieties (HYV's), the package of practice for realizing their potential, the mechanization of agriculture involving the development of machinery system …

India is ranked as the most attractive retail destination among 30 emerging markets by the Annual Global Retail Development Index (GRDI) for two years consecutively (AT Kearney). It is the fifth largest as of 2009, recording an average growth of …

The success of a channel depends on the quality of products offered to meet desired levels of satisfaction of the target groups. The product and target group strategies are evolved on the basis of SWOT analysis, resources available with the …

Brand loyalty is a consumer's preference to buy a particular brand in a product category. It occurs because users perceive that the brand offers the right product features, images, or level of quality at the right price. This perception becomes …

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase their technical know how and distribution channel. The study …

In this paper, empirical data and statistical models are employed to forecast the land price and to quantify the interaction behaviour of factors at Sholinganallur which is located on IT Corridor in Chennai. The monthly average of the factors such …