Advertising can be considered as one of the most important and sometimes, the most expensive choices to be made by marketing managers when planning for communications campaigns as the expenditure on it requires justification. The main goal of advertising is …

The Indian retail sector is highly fragmented with 97% of its business being run by the unorganized retailers like the traditional family run stores and corner stores. The 3% share of organized retail is quite low when compared even to …

Foreign Direct Investment (FDI) flows have increased substantially in the last two decades. This has been a result of the reduction of barriers to FDI, considerable improvements in transportation and communication technologies, and the direct policy measures implemented by many …

Private labels have come a long way over the last three decades. They started with retailers wanting to offer cheaper substitutes. This was for two reasons. One, having a private label meant that retailers could negotiate a better margin from …

Indian mobile services' market has grown manifold in the last five years and the subscriber base had crossed 320 millions by the end of October 2008. The growing affluent-middle-class, low cost of handsets and call tariffs has helped this stupendous …

Global imbalance led to flood of money into U.S that kept interest rates low, inflated price of real estate, shares and assets. This can be considered to be the indirect cause of recession. This had allowed banks to develop structures …

The business of insurance is related to the protection of the economic value of assets. It is a means of providing protection against financial loss in a great variety of situations. It is a co-operative method for spreading over the …