Marketers are happy speaking their own language, replete with jargon like "awareness," "share of requirements" and "customer satisfaction." Such terminology works fine in the marketing department and with the advertising professionals, who execute marketing plans. However, there's a translation problem …

In today's world of business and technology we are constantly barraged with a never-ending series of acronyms; a relative recent addition is eCRM. Like many of its predecessors, eCRM which stands for electronic customer relationship management, is a term that …

Intense competition, lack of unexplored markets and increasing complexities of consumer buying behaviour have lead to the development of new marketing revolution which is all-encompassing the Indian market. The marketing strategy of successful companies today is towards adopting a new …

Most business people have heard the term Unique Selling Position (USP) bandied about, often when the subject of sales or marketing comes up. Very few understand what it really is, what its significance is on your ability to sell, and …

It takes a marketer to recognize the blessing and the curse that lies behind the saying: 'May you live in interesting times.' Today's interesting times are marked by dramatic societal changes, and the breathtaking technological breakthroughs that are instrumental in …

In-store cooked food retailing is seemingly a new concept in Botswana, with almost all the supermarkets engaged with the concept. However, to the best of our knowledge, little or no research has been carried out on this matter. Healthy and …

The world of retail merchandising has come a long way since the days when general stores, that stocked everything from groceries to stationery, and small shops that sold limited varieties of products, reigned supreme. There is a movement now from …

Past or present, the core relationship of the businesses has remained the same - the propinquity of interaction between the producers and the consumers within the mechanism of a marketing set up (Calkins, 1905. Longman, 1971. Nevett, 1982). These two …