Consumers worldwide are becoming increasingly concerned about nutrition, health and the quality of their food (Gil et al., 2000). One of the key ways that environment and health consciousness is getting reflected is through consumers' increased interest in organic food …

Every decade since Indian independence has been marked by substantial shifts in the business environment of the nation. These transitions are very well visible in the marketing industry of that period too. The era from fifties to late sixties was …

As globalization and market liberalization profoundly change global agricultural production, small farms in developing countries are at a risk of being excluded from the opportunities for higher-value production arising from the opening of regional and international markets. Small farms typically …

The consumer decision-making process is a complex phenomenon. The purchase of goods or services includes a number of factors that could affect each decision. Consumers are besieged by advertising, news articles, and direct mailings that provide abundant information, much of …

Electronic retailing, most commonly known as E-tailing, is nothing but shopping through the Internet and other media forms. E-tailing is "retailing conducted online, over the internet". E-tailing is synonymous with business-to-consumer (B2C) transactions. E-retailing comes under e-commerce. E-tailing helps retailers …

Sericulture is one of the labour intensive cottage industries involving mulberry cultivation, silkworm rearing and egg production, reeling and weaving of the loom and other post cocoon processes like twisting, dyeing, painting, finishing etc. along with the utilization of by …

Women empowerment has become a catchword today and has got a significant place in socio-economic development programmes of the government. And why not? Women constitute half of the world population and contribute substantially to the all round development of the …