Three forces dominate the prevailing marketing environment in the service sector: Increasing competition from private players, changing and improving technology and continuous shifts in the regulatory environment, which has led to the growing customer sophistication. Customers have become more and …

The Indian sugar industry is the second largest agro-industry located in the rural India. The Indian sugar industry has a turnover of 700 billion per annum and it contributes almost 22.5 billion to the central and state exchequer as tax, …

The role of distribution functions in marketing management has been gaining popularity over the years. In a dynamic marketplace of the 21st century, customers are becoming more and more demanding. They are much more informed than ever before. They are …

In the current market situation, the companies are facing more and more difficulties in implementing the strategies at the market place and failing to do so, results in poor sales performance. McKinsey published report on Sales force effectiveness and has …

Mobiles offer brands a way to create a dialogue of interaction with their consumer that is personal, relevant and targeted, and the results of mobile campaigns are more tangible and measurable than those from other mediums. The need for mobile …

Internet banking has gained wide acceptance internationally and has become a very popular delivery platform for banking services. Advances in electronic banking technology have created novel ways of handling daily banking affairs, especially via the online banking channel. The acceptance …

The paper deals with retailer's private label (brand). Private Label is retailer's value proposition for customer i.e. good value for money. The study covers growth and global scenario of private labels, in developed countries. The primary focus of the study …