Confederation of Indian Industries (CII) in association with Indian Healthcare Federation is working closely with the Government of India to evolve an enabling strategy to project India as a world-class health care destination. India has the potential to attract 1 …

After the implementation of government policies on globalization and liberalization, the consumers have become more critical of the quality of service. Consumers are now very much aware of the alternatives available in relation to services and the provider organizations. Expectations …

This paper identifies the belief dimensions for Indian consumers' attitude toward advertising. A sample of 873 consumers including 458 males and 415 females has been drawn from North Indian States and Union Territories. The 28 belief statements in Pollay and …

In modern times, advertising has been playing a significant role in our socio-economic life. It is considered an effective and cost efficient tool for communication. Though advertising is used for non economic purposes, it is highly used to attain business …

Kerala, a small state within Indian Union has become an enigma and a paradox to many economists and development experts at national and international level. Kerala stands much ahead of the other Indian states in terms of social indicators of …

Involvement refers to how much time, attention, energy and other resources people devote for purchasing or learning about the product or one of the fundamental concepts used to explain the consumer buying process. Study finds that how level of consumer …

Coir is a natural fibre that's extracted from the Coconut husk, and it's popularly known as "The Golden Fibre", composed of highly lignified form of cellulose. All coir fibre falls into two distinctly different categories viz. white coir and brown …