The global outreach, sheer size of excited audience and the extreme popularity of the global sports events cutting across cultures has always attracted the attention of the corporates to be associated with events like the Olympics, the World Cup and …

Marketing exchanges have shifted from transactions to relationships. Relationship marketing in retail banking is the activity done by banks to attract, interact and retain more profitable customers because most retail banks have both profitable and unprofitable customers. Retention of small …

In today's world, the dynamic nature of consumers, their needs and wants are reflected in their response to marketing stimuli usually done by advertising. There is a marked difference in the influence of males and females in decision making for …

The customer churn is a common measure of lost customers. By minimizing customer churn, a company can maximize its profits. Companies have recognized that existing customers are the most valuable assets. Customer retention is critical for a good marketing and …

Retailing is the largest private industry in India and the second-largest employer after agriculture. Organized corporate retailing is poised to become the business of this decade in India. The unprecedented growth of corporate retailing and the entry of major foreign …

The paper attempts to gain insight into the use and nature of online media in telecommunication advertising. The very nature of the medium and the technological services under the study makes it an interesting area to explore. If on one …

An impulse purchase or impulse buy is an unplanned or otherwise spontaneous purchase. Impulse buying disrupts the normal decision making models in consumers' brains. The logical sequence of the consumers' actions is replaced with an irrational moment of self-gratification. Impulse …