01
Original Article
Open Access
Branding of B-Schools by Understanding the Expectations of Their Three Major Stakeholders
Amar Eron Tigga, Pramod Pathak, Rohit Vishal Kumar
· pp. 7–23
DOI: 10.17010/ijom/2014/v44/i10/80114
The branding of B-schools has become an important concern for the business education leaders as it communicates about the quality of their offerings, faculties, students, placements, financial resources, and so forth. Also, B-schools are facing cut-throat competition within and across …
Keywords:
B-School, Branding, Stakeholders, Students, Faculty Members, Recruiters, Corporates, Management Education
02
Original Article
Open Access
Psychographic Segmentation of Facebook Users: A Cluster Analysis
S. Franklin John, S. Senith, S. R. Jino Ramson
· pp. 24–33
DOI: 10.17010/ijom/2014/v44/i10/80115
Purpose: The aim of the study was to identify the usage pattern and purpose of using Facebook by individuals and to investigate the intentions of these segments to discuss brands during their daily social media communications.Design /Methodology/Approach: This study is …
Keywords:
Facebook, Psychographic, Netnography, Entertainers, Expressers, Networkers, Cluster Analysis
03
Original Article
Open Access
Optimal Stocking Pattern of Chemical Fertilizers: An Application of the Waiting Time Model
Manjunatha G. R., Kiran Kumar R. Patil, M. G. Chandrakanth
· pp. 34–40
DOI: 10.17010/ijom/2014/v44/i10/80116
Fertilizers are a crucial and vital input in crop production. 'Input dealer' is synonymously treated as 'Fertilizer dealer'. Given the high volume, high value of fertilizers, and the limitation of stocking space in relation to spurt in demand for fertilizers …
Keywords:
Negative Binomial Distribution, Geometric Distribution, Optimal Stocking Pattern, Fertilizers, Input Dealers, Inventorying
04
Original Article
Open Access
Exploring the Antecedents in Formation of Attitude Towards Indian Cellular Services
Nirmaljeet Virk
· pp. 41–50
DOI: 10.17010/ijom/2014/v44/i10/80117
For consumers of a service organization, formation of attitude depends on the perception of services that a firm provides (having experienced the services themselves and by hearing the feedback about the services from their peer or reference group). Knowledge of …
Keywords:
Attitude, Service Quality, Physical Evidence, Price Perception, Corporate Image
05
Original Article
Open Access
Emotional Association with a Brand: A Link that Lasts in Consumers' Memory Through Experience
Jyoti Rawat
· pp. 51–59
DOI: 10.17010/ijom/2014/v44/i10/80118
Experience is that element which resides in the human mind and heart for a lifetime. Whenever the chapters of memories open, emotions are evoked, narrating whether the incident experienced was pleasurable or not. The purpose of this paper was to …
Keywords:
Consumer, Experience, Product, Brand, Emotional Association, Customer Satisfaction
