01
Original Article
Open Access
Family Communication Patterns and Children's Influence on Purchase Decisions
Adya Sharma, Vandana Sonwaney
· pp. 7–22
DOI: 10.17010/ijom/2015/v45/i10/79794
Traditionally, children were not viewed as consumers. They were perceived as learners who learnt from various socialization agents how to become consumers. The social, cultural, and economic changes in the past few decades have redefined the role of children in …
Keywords:
Reverse Socialization, Consumer Socialization, Children, India, Family Communication, Product Category
02
Original Article
Open Access
The Effect of Country of Origin Image, Ethnocentrism, and Religiosity on Purchase Intentions: An Empirical Investigation on Bangladeshi Consumers
Ahasanul Haque, Naila Anwar, Abdullah Sarwar
· pp. 23–35
DOI: 10.17010/ijom/2015/v45/i10/79796
This research endeavour was undertaken in order to understand the effect of three different aspects namely, Country of Origin, Ethnocentrism, and Religiosity on Bangladeshi consumers' intention of purchasing imported or foreign products. At the initial stage of the study, 260 …
Keywords:
Country of Origin, Ethnocentrism, Religiosity, Purchase Intention, Foreign Products
03
Original Article
Open Access
Extent of Service Quality in Commercial Banks in Punjab
Siddharth Sharma, Rajesh Verma
· pp. 36–48
DOI: 10.17010/ijom/2015/v45/i10/79797
Commercial banks in India have experienced vital alterations in their system. Liberalization, globalization, and privatization provided banks with freedom, technology, and improved internal systems, which help them to serve their customers better. The purpose of this paper was to measure …
Keywords:
Service Quality, Customer Satisfaction, SERVQUAL, Banking Industry
04
Original Article
Open Access
Exploring the Relationship Between Demographic Factors and Consumers’ Buying Behaviour Towards Cause - Based Marketing: An Assessment Study
Shruti Gupta, Harish Chaudhry, Harsh Kamal
· pp. 49–61
DOI: 10.17010/ijom/2015/v45/i10/79800
Cause - related marketing has been gaining strength for the last two decades not only in the Western world, but across the globe. Since its advent in the USA, it has been growing continuously in Europe and other developed countries …
Keywords:
Cause Marketing, Gender, Consumer Behaviour
