Purpose: This study aimed to identify and confirm the variables influencing manufacturer-dealer relationships for steel and allied products.Approach and Methodology: The variables influencing manufacturer-dealer relationships were identified using exploratory factor analysis (EFA). Reliability and validity of the factors were established …

Information processing models, involving affect and cognition, are replete with theories advocating prominence of cognition or affect or the hierarchies in which processing takes place. We have taken into account various literatures on information processing, along with recent advances on …

Mobile phones are emerging like a boon quench for providing facilities, which are beyond the common man's imagination. The mobile phone industry is growing at an incredible pace with no sign of a slowdown, and the Indian mobile market is …

FMCGs are not a single product. It is an umbrella term that holds together a number of different products. It includes cosmetics and toiletries, personal care products, household fabric care products, household cleaners, food products, and so forth. They are …