01
Original Article
Open Access
Multi - Level Marketing: An Economic Model
Jeremiah Richey, Bohyeon Kang
· pp. 7–16
DOI: 10.17010/ijom/2015/v45/i4/79956
This paper developed a simple economic model of multi-level marketing that captured two fundamental aspects of the intrinsic structure of multi-level marketing: (a) sequential entrance into the market, and (b) the lack of information on the number of competing sellers. …
Keywords:
Economic Model, Multilevel Marketing, Sequential Entrance, Lack of Information
02
Original Article
Open Access
Antecedents of Repurchase Intention: The Case of Private Label Brands in Kerala
George A. P., Yamuna Govindan
· pp. 17–31
DOI: 10.17010/ijom/2015/v45/i4/79957
This paper examined the effect of brand loyalty, customer satisfaction, brand trust, customer involvement, perceived value, and brand commitment on consumers' intention to repurchase private label brands in Kerala. The results indicated that the combined effect of the stated variables …
Keywords:
Intention to Repurchase, Brand Loyalty, Customer Satisfaction, Brand Trust, Involvement, Perceived Value, Commitment
03
Original Article
Open Access
Service Quality in Indian Higher Education: A Comparative Study of Selected State Owned and Private Universities
Siddharatha S. Bhardwaj
· pp. 32–42
DOI: 10.17010/ijom/2015/v45/i4/79958
Purpose: Imparting higher education in India, not so long back, was largely the prerogative of the state as the payment capacity of the masses prevented too many private players to venture into the education sector. Of late, however, the education …
Keywords:
Service Quality, Service Bonding, Service Value
04
Original Article
Open Access
A Comparative Study on Customer Relationship Management Practices in the Telecom Industry
Y. Krishna Mohan Naidu, Ponduri S. B.
· pp. 43–55
DOI: 10.17010/ijom/2015/v45/i4/79961
A well-functioning telecommunication network is an essential component of the economic infrastructure, it is one of the prime support services needed for rapid growth of any developing country. The state-owned telecom player Bharat Sanchar Nigam Limited (BSNL) needs to wake …
Keywords:
Customer Relationship Management, Service Quality, Cost Efficiency, Profit Efficiency