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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
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New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 45, No. 4 · April 2015 OPEN ACCESS
IJM Vol. 45
2015
Indian Journal of Marketing
Volume 45, Issue 4 · April 2015
ISSN 0973-8703
Articles 4
DOI Prefix 10.17010/ijm
Access Open Access
Table of Contents 4 ARTICLES
01 Original Article
Open Access
Multi - Level Marketing: An Economic Model

This paper developed a simple economic model of multi-level marketing that captured two fundamental aspects of the intrinsic structure of multi-level marketing: (a) sequential entrance into the market, and (b) the lack of information on the number of competing sellers. …

Keywords: Economic Model, Multilevel Marketing, Sequential Entrance, Lack of Information
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02 Original Article
Open Access
Antecedents of Repurchase Intention: The Case of Private Label Brands in Kerala

This paper examined the effect of brand loyalty, customer satisfaction, brand trust, customer involvement, perceived value, and brand commitment on consumers' intention to repurchase private label brands in Kerala. The results indicated that the combined effect of the stated variables …

Keywords: Intention to Repurchase, Brand Loyalty, Customer Satisfaction, Brand Trust, Involvement, Perceived Value, Commitment
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03 Original Article
Open Access
Service Quality in Indian Higher Education: A Comparative Study of Selected State Owned and Private Universities

Purpose: Imparting higher education in India, not so long back, was largely the prerogative of the state as the payment capacity of the masses prevented too many private players to venture into the education sector. Of late, however, the education …

Keywords: Service Quality, Service Bonding, Service Value
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04 Original Article
Open Access
A Comparative Study on Customer Relationship Management Practices in the Telecom Industry

A well-functioning telecommunication network is an essential component of the economic infrastructure, it is one of the prime support services needed for rapid growth of any developing country. The state-owned telecom player Bharat Sanchar Nigam Limited (BSNL) needs to wake …

Keywords: Customer Relationship Management, Service Quality, Cost Efficiency, Profit Efficiency
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