01
Original Article
Open Access
Demographic and Socioeconomic Influences Shaping Usage of Online Channel for Purchase of Food & Grocery
Sarita Prasad, Mukund Sharma
· pp. 7–21
DOI: 10.17010/ijom/2016/v46/i10/102851
The tug-of-war between the physical and online stores has intensified in recent years with an exponential growth in Internet usage and a subsequent boost to online shopping. Consequently, the retail industry is going through a disruptive phase, and the crux …
Keywords:
E-Retail, Online Shopping, Demographics, Socioeconomic Factors, Buyer's Characteristics, Food & Grocery Retailing
02
Original Article
Open Access
Mapping Customer Delight by Using a Surprise Model
Prince Dubey, Naval Bajpai, Sanjay Guha
· pp. 22–39
DOI: 10.17010/ijom/2016/v46/i10/102852
Marketing is full of vivacious thoughts and surprises. Marketers are exploring the thought of creating surprises to achieve a competitive advantage in the business market. The customers are key stakeholders in any business. The present study tested a model containing …
Keywords:
Delight, Surprise, Add-On Features, Humor, Schema Discrepancy, Firm Expertise
03
Original Article
Open Access
Comparative Analysis and Short Term Sales Forecasting for an Ethiopian Shoe Manufacturing Company
Tigist Wolde Gebre, Rajwinder Singh
· pp. 40–52
DOI: 10.17010/ijom/2016/v46/i10/102853
Forecasts are a basic input in the decision processes of operations management because they provide information on future demand and to increase revenue. The main purpose of this paper was to compare three different quantitative forecasting methods and develop a …
Keywords:
Sales Forecasting, Shoe Demand Marketing, Quantitative Forecasting Methods, Confidence Level, ANOVA
04
Original Article
Open Access
Understanding Youngsters’ Buying Behavior in E-Retail : A Conceptual Framework
Archana Singh, Nehajoan Panackal, Ravi Teja Bommireddipalli, Adya Sharma
· pp. 53–62
DOI: 10.17010/ijom/2016/v46/i10/102857
Purpose: India being the youngest country in the world, youngsters comprise of a significant share of sales for marketers. Youngsters are tech savvy and are the radar of every marketer in India. The purpose of this paper was to understand …
Keywords:
Young Consumers, E - Retail, ISM
