Children buy products, pester their parents to buy, and are potential future buyers. Such potential profitability has attracted the attention of marketers, who aggressively target children in their quest for markets and products. Marketers disregard the human aspects in the …

This study attempted to measure the influence of various hospital service quality on patient's satisfaction. This study identified five dimensions of hospital service quality. These are: Clinical Care, Admission Procedure, Reliability, Trust, and Infrastructure. This study was conducted in Erode, …

Improving the retail customer shopping experience in hypermarkets, especially in weekends is a key to enhance the performance of retail stores. The present research focused on hypermarket shoppers to measure the customer shopping experiences with different dimensions of customer shopping …

The use of celebrities as endorsers is an important concept of the modern marketing strategy for brand promotions. Celebrity endorsements increase the sales and mutually benefit organizations/brands, the celebrities themselves, and the advertisement companies that produce attractive, influencing, and mind …