The majority of the Malaysian consumers prefer to use perfumes since the average daily sunshine duration in Malaysia ranges from 4-8 hours per day, irrespective of the months of the year. The decomposed stimulus-organism-response (S-O-R) model was applied in this …

The advent of online media has been instrumental in providing consumers with quick, relevant, and convenient information on products and services. The success of such media has been established for businesses such as tourism, automobile, and consumer electronics- wherein consumers …

The descriptive study examines consumer behavior for men's cosmetics purchase in Pune region. A structured and undisguised questionnaire was developed to collect the primary data from 563 respondents. This study provides evidence and detailed insights on various elements used for …

The increasing cost of living has affected one and all in India. It has become virtually impossible to bring down the grocery and other household products' bills. Store brands may act as a rescuer in this situation. Average store share …