The recent technological development in animation has provided an attractive alternative to break into the cluttered marketing environment. Created animated spokes-characters can be used as brand endorsers in today's era. The purpose of this article was to investigate the impact …

Organic food products are popular across Europe and United States of America. Asia is not far behind with India being a prominent player. The concept of organic food products is not new to Indian farmers. However, there is not much …

The inventive use of language in different areas by humans makes them creative and innovative. The use of innovative language in advertisements is to hold the attention of consumers and to motivate them to purchase different products. They (advertisers) use …

In the present day world, life has become more complex and competitive; people are under more stress than before because of lifestyle leading to various diseases at an early age. The vast field of Ayurveda is gaining popularity across the …