The smartphone, one of the priceless contributions of mobile technology, has now resulted in a situation of cut throat competition between different handset manufacturers who are trying their level best to outsmart their competitors. Brand loyalty, which is a crucial …

It has been observed that Internet technologies and web-based applications are persistently increasing and in the current scenario, technology is more about linking people rather than linking customers. Social media usage has escalated in the past few years, which has …

In today's world of advertising and consumerism, use of sexual imagery is no longer considered a taboo, a trend fast catching-up in India too. The present study focused on understanding the effectiveness of use of sexual imagery in advertisements and …

Generally, socialization can be described as the process whereby a kid eventually becomes a more or less perfect member of a society in all respects and acquires the skills necessary to function amid the culture in which he/she is born …