Advanced technology with a high degree of accessibility of the Internet across countries has led to the emergence of e-commerce and m-commerce. The global brands and the start-ups are equally attracted to this change in the way the goods and …

Punjab is one of the largest energy consuming states in India, where people face the shortage of electricity. Punjab needs an alternative source of energy. However, still, the state has not adopted solar energy as an alternative source of energy. …

Bundling can be defined as a combination of two or more products or services into a single offering sold at a single selling price. While introducing a new product in the market, the manufacturer can launch the product by its …

This study highlighted the role of knowledge about frozen foods and focused on what traits will change consumers' intentions toward frozen food purchases. Further, it analysed how consumer attitudes toward frozen food acted as a mediator and family structure acted …