01
Original Article
Open Access
A Conceptual Model of Helpfulness of Online Reviews in a Blink
Sanjay Bhāle, Ketan Tongare
· pp. 7–22
DOI: 10.17010/ijom/2018/v48/i2/121331
Online reviews have become the essence of information for consumers while making a purchase decision in online environments, though it is still critical to ascertain the quantum of influence it drives in making the purchase decision. Although the importance of …
Keywords:
E-Commerce, Halo-Effect, Helpfulness, Online Review Syndrome, Online Recommendations
02
Original Article
Open Access
Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities
Vivek Kumar Pathak, Ashim Kumar Das, Rajeev Kumar Panda
· pp. 23–35
DOI: 10.17010/ijom/2018/v48/i2/121332
The transformations in the present socioeconomic situation have compelled the management education in the higher-education sector to behave as a business entity. They are required to focus more on delivering superior quality of educational services to the students. The universities …
Keywords:
Perceived Service Quality, Management Education, Higher Education, RIDIT Analysis, India
03
Original Article
Open Access
Brand Personality in Politics : Scale Development and Validation
Krishan Gopal, Rajesh Verma
· pp. 36–51
DOI: 10.17010/ijom/2018/v48/i2/121333
The ever increasing market dynamics and very tough competition has increased the role of brands to a supreme level. Researchers like Plummer (1985) and Aaker (1997) highlighted the critical role of brand personality in building loyalty and competitive advantage. This …
Keywords:
Brands, Brand Personality, Partisanship, Politics, Political Parties
04
Original Article
Open Access
Determinants of Preference of Milk and Milk Products : The Case of Rural and Urban Areas in Kanchipuram District of Tamil Nadu
S. Rameshkumar, A. Vikraman
· pp. 52–65
DOI: 10.17010/ijom/2018/v48/i2/121334
This paper attempted to examine the factors that influenced the decision of rural as well as urban consumers of Kanchipuram District of Tamil Nadu in the purchase of milk and milk products and thus tried to bring to fore the …
Keywords:
Operation Flood, Milk Derivatives, Value Added Versions, Non-Branded Milk, Modern Retail Formats
