01
Original Article
Open Access
Consumer Innovativeness : The Mediating Role of Leading Edge Status (LES) on Adoption of Innovative Products in Indian Rural Markets
Arup Kumar Baksi, Tapan K. Panda
· pp. 7–20
DOI: 10.17010/ijom/2019/v49/i6/144696
Consumer innovativeness has recently caught the attention of Indian marketing academics due to rapid adoption of high tech products and services like laptop computers, tablets, DVDs, mobile phones, and cable TV providers. Companies are spending heavily on brand promotion and …
Keywords:
Innovativeness, Rural, Lead User, Leading Edge Status, Mediating, AMOS July 2, 2018, Paper sent back for Revision, April 14, 2019, Paper Acceptance Date, May 14, 2019
02
Original Article
Open Access
Identifying the Switching Determinants of Mobile Enterprise Customers : The Perspective of Pull - Push - Mooring Model and Mobile Number Portability
C. N. S. Ramnath Babu, S. Sundar
· pp. 21–34
DOI: 10.17010/ijom/2019/v49/i6/144697
This study aimed at finding out the key determinants of switching behaviour among the enterprise customers of mobile network operators based on the push - pull - mooring theory and to ascertain the influence of mobile number portability on switching …
Keywords:
Mobile Number Portability, Mobile Network Operator, Switching Behaviour, Push-pull-mooring Theory May 5, 2018, Paper sent back for Revision, September 16, Paper Acceptance Date, May 10, 2019
03
Original Article
Open Access
Consumer Perception of B2C Websites : An Empirical Study of Delhi – NCR
Sonali Agarwal, P. S. Raychaudhuri
· pp. 35–47
DOI: 10.17010/ijom/2019/v49/i6/144698
In the era of globalization, e - commerce is a great revolution. Online shopping through business to consumer websites is the use of the Internet for better marketing performance, and retailers are devising strategies to meet the demand of online …
Keywords:
Consumer Perception, e-commerce, B2C Websites, Online Shopping, User Friendly Browsing, Consumer Satisfaction July 2, 2018, Paper sent back for Revision, February 13, 2019, Paper Acceptance Date, May 6, 2019
04
Original Article
Open Access
e - National Agriculture Market in India : An Effective Implementation and Farmers’ Attraction Path Model
Ramakrishna Bandaru
· pp. 48–58
DOI: 10.17010/ijom/2019/v49/i6/144699
The Government of India introduced the electronic National Agriculture Market (e-NAM) system in the Indian agricultural sector on April 14, 2016. It enables the farmers and traders to sell or buy the agriculture produce online all over the country. Initially, …
Keywords:
e-NAM, e-Commerce, Farmers, Agriculture Market, Farmers’ Attraction, Implementation April 8, 2018, Paper sent back for Revision, May 10, 2019, Paper Acceptance Date, May 18, 2019
