01
Original Article
Open Access
Product Innovation, Customer Satisfaction, and Brand Loyalty of Using Smartphones Among University Students : PLS – SEM Approach
Shrikant Krupasindhu Panigrahi, Noor Azlinna Binti Azizan, Ibrahim Rashid Al Shamsi
· pp. 8–25
DOI: 10.17010/ijom/2021/v51/i1/156931
This paper examined the impact of product innovation attributes (relative advantage, complexity, compatibility, trialability, and observability) on customer satisfaction and brand loyalty together with gender as a moderator between customer satisfaction and brand loyalty. Based on a sample of 193 …
Keywords:
Product Innovation, Customer Satisfaction, Brand Loyalty, Gender, Smartphones
02
Original Article
Open Access
Moderating Role of Cultural Values on the Relationship Among Hedonism, Materialism, and Impulse Buying : A Conceptual Framework
Shaon Sen, Smitha Nayak
· pp. 26–40
DOI: 10.17010/ijom/2021/v51/i1/156932
This paper aimed to situate the hedonism–materialism–impulse buying relationship within the theoretical frameworks of the theory of regulatory focus and the theory of social influence. Drawing from these two theories, this paper adopted the theory-building process to build a moderated …
Keywords:
Hedonism, Materialism, Impulse Buying, Regulatory Focus, Social Influence
03
Original Article
Open Access
Factors Influencing Passengers' Purchase Intention Towards App-Cab Services in Metro Cities of India : A Study on Smartphone Users
Debarun Chakraborty
· pp. 41–54
DOI: 10.17010/10.17010/ijom/2021/v51/i1/156933
This study aimed to find out that which were the factors influencing the passengers to purchase the app-cab services in metro cities of India. The responses were collected from smartphone users only. Stratified random sampling method was used, and 276 …
Keywords:
App-Cab, Purchase Intention, Security, Availability, Ambience, Convenience
