01
Original Article
Open Access
A Study on Travelers’ Motivation to Provide Online Reviews
Chandan Kumar Thakur, T. Sai Vijay, Tapas Kumar Chatterjee
· pp. 8–22
DOI: 10.17010/ijom/2022/v52/i2/164156
Information communication technology has changed people’s behavior towards gathering and assimilating information resulting in their dependence on electronic word-of-mouth to fulfill their information needs. With the help of the theory of planned behavior as the conceptual base, the present study …
Keywords:
Motivation To Write Online Reviews, Electronic Word-of-Mouth, Express Enjoyment, Attitude Towards Ewom, Concern For Others, Subjective Norm, Perceived Behavioral Control
02
Original Article
Open Access
Impact of the Pandemic on Consumer Behavior and Business Strategy in India
Reetika Jain
· pp. 23–33
DOI: 10.17010/ijom/2022/v52/i2/168152
The COVID-19 pandemic that engulfed the entire world since the beginning of 2020 forced consumers to learn the new ways of life and unlearn the existing habits within the paradigm of time flexibility but location rigidity. As consumers adapt to …
Keywords:
COVID-19 Pandemic, Disruption, Response, Consumer Behavior, Marketing Strategy
03
Original Article
Open Access
How Demographic Factors Impact Consumers’ Product Choice During Online Shopping : An Empirical Study of Tier-III Markets
Snehal Chincholkar, Vandana Sonwaney
· pp. 34–52
DOI: 10.17010/ijom/2022/v52/i2/168153
E-commerce is proliferating in India, and not just the tier-I cities but the tier-II and III cities are also contributing significantly to the total e-commerce sales in India. Hence, to study this upcoming market, this study tried to fill the …
Keywords:
Consumer Buying Behavior, Online Consumer, Demographic Factors, Product Segment, Online Buying Behavior
04
Original Article
Open Access
Millennials’ Online Purchase Intention Towards Consumer Electronics : Empirical Evidence from India
Hemantkumar P. Bulsara, Pratiksinh S. Vaghela
· pp. 53–70
DOI: 10.17010/ijom/2022/v52/i2/168154
Millennials are those born between 1980 and 2000. They are the first digital generation of the 21st century. Millennials’ ability to see the world through the eyes of the digital lens makes them a unique customer segment. Millennials have a …
Keywords:
Trust, E-service Quality, Perceived Risk, Subjective Norms, Online Shopping, Purchase Intention, Millennials, Consumer Electronics
