01
Original Article
Open Access
The Unusual Case of BYJU’s : Creating One of the World’s Most Valued Educational Technology Companies from India
Thomason Rajan
· pp. 8–23
DOI: 10.17010/ijom/2022/v52/i4/163181
Byju Raveendran started taking classes for CAT aspirants in 2003. What started as a coaching class grew in size and scale, and BYJU’s became one of the world’s most valued educational technology companies built from scratch in India. Once the …
Keywords:
Education Technology, BYJU’s, Online Education In India, Global Indian Brand, Sales Driven Growth, App-Based Learning, Scaling Up Businesses, Entrepreneurship
02
Original Article
Open Access
Understanding Leisure Vacation Travel Intention of Indian Vacationers Amidst Coronavirus Disease (COVID-19)
Kshitija Pandey, Sujata Joshi
· pp. 24–43
DOI: 10.17010/ijom/2022/v52/i4/164109
This study aimed to elicit the critical factors influencing Indian domestic vacationers’ travel intention for leisure vacation destination choice amidst COVID-19. The study proposed a new model based on the theory of planned behaviour (TPB), expanding it by adding contextual …
Keywords:
Perceived Risk, Coronavirus Disease (COVID-19), Travel Intention, Theory of Planned Behaviour (TPB), Destination Choice
03
Original Article
Open Access
Exploring the Plausibility of Pre-Purchase Decision Process in User Acceptance of Smart Wearable Technology Devices
Prateek Gupta, Barkathunissa
· pp. 44–62
DOI: 10.17010/ijom/2022/v52/i4/169109
The market for smart wearable technology products is growing rapidly. Although wearable technology is still in its early stages, a longer-term outlook is required. This study inspected the existence of consumers’ pre-purchase stage for smart wearable technology devices. It further …
Keywords:
Pre-Purchase Decision Process, Need Recognition, Information Search, Evaluation of Alternatives, Smart Technology Wearables (SWT), Consumer Behavior, Purchase Intention
04
Original Article
Open Access
A Short Communication : Monograph on Impulse Buying During the COVID-19 Pandemic
Shaon Sen
· pp. 63–69
DOI: 10.17010/ijom/2022/v52/i4/169110
This article collated various findings on consumers' impulse buying, specifically during the COVID-19 pandemic. A detailed literature review revealed interesting facts about the pre-studied antecedents of impulse buying. It is found that perceived risk, which is known to hinder consumers' …
Keywords:
Impulse Buying, COVID-19 Pandemic, Consumer Buying Behavior
