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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Issue Articles

Vol. 53, No. 10 · October 2023 OPEN ACCESS
IJM Vol. 53
2023
Indian Journal of Marketing
Volume 53, Issue 10 · October 2023
ISSN 0973-8703
Articles 3
DOI Prefix 10.17010/ijm
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Table of Contents 3 ARTICLES
01 Original Article
Open Access
Impulsive Buying Among Youth : A Dominating Component of Compulsive Buying Behavior

Purpose: Impulsive buying is an outcome of external stimuli, whereas compulsive buying is a response to negative internal feelings, and jointly, they constitute compulsive buying behavior (CBB). The current study was conducted to find the dominant component of compulsive buying …

Keywords: compulsive buying behavior, impulsive buying, unplanned buying, consumer psychology, conspicuous consumption, compensatory consumption
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02 Original Article
Open Access
Linking Online Procrastination to Online Shopping Cart Abandonment : A Multi-Group Analysis from India and Ethiopia

Purpose: The effect of shopping procrastination, defined as a deliberate and chronic delay in action, on shopping cart abandonment behavior remains unexplored. The primary objective of this study was to examine the relationship between online procrastination (OP) and shopping cart …

Keywords: online procrastination, online shopping cart abandonment, structural equation modeling, multi-group analysis
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03 Original Article
Open Access
Major Antecedents of Electronic Customer Relationship Management (E-CRM) Studies in the Indian Banking Sector : A Systematic Review

Purpose: Through a comprehensive literature review using PRISMA criteria, the current study identified the primary antecedents of electronic customer relationship management (e-CRM) employed by prior studies across the Indian banking sector. Methodology: The authors systematically reviewed peer-reviewed articles in the …

Keywords: e-CRM, electronic customer relationship management, Indian banking sector, systematic review, antecedents
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