01
Original Article
Open Access
Can Consumer Citizenship Behavior be Created Using Service Robots in Luxury Hospitality Services?
Gautam Agrawal, Savita Sodhi, Amiya Kumar Mohapatra, Krishna Raj Bhandari
· pp. 8–29
DOI: 10.17010/ijom/2023/v53/i4/172687
Purpose: This study sought to increase an understanding of consumer citizenship behavior through the service quality of AI-mediated service robots (SR) in the luxury hotel context. Since the expectations and demands from luxury customers are different, this paper studied the …
Keywords:
Service Robots, Luxury Hotel Services, Service Quality Perception, Consumer Citizenship Behavior
02
Original Article
Open Access
Mind Mapping of Consumers : A Study to Explore the Role of Religion
Swati Saini, Rajiv Kumar
· pp. 30–46
DOI: 10.17010/ijom/2023/v53/i4/172688
This paper aimed to explore the religious practices adopted by Hindu consumers and reveal the significant decisions affected by following these practices. With culture, decisions differ, so an effort was made to understand why these religious practices were adopted. It …
Keywords:
Consumer Decision-Making, Religious Practices, Hindu, Consumption, Purchasing, Services, Color Indication
03
Original Article
Open Access
Extending the UTAUT Model to Examine the Influence of Social Media on Tourists’ Destination Selection
Nidhi Sharma, Bhanupriya Khatri, Shad Ahmad Khan, Mohd Salman Shamsi
· pp. 47–64
DOI: 10.17010/ijom/2023/v53/i4/172689
Purpose: The main goal of this study was to examine social media’s influence on tourists while selecting a destination. Methodology: The data were gathered using a purposive sampling technique from 340 visitors of tourist destinations in tri-city (Chandigarh, Mohali, and …
Keywords:
Social Media, Tourism, Destination, Consumer Behavior, Destination Selection, Tourist Behavior, UTAUT Model, PLS-SEM
04
Original Article
Open Access
Developing the M-H-IB Model to Explain the Mediational Role of Hedonism on Materialism and Impulse Buying Relationship : Proposing a Research Framework
Shaon Sen
· pp. 65–75
DOI: 10.17010/ijom/2023/v53/i4/172690
Purpose: The present study aimed to bring together the stimulus factors, which includes materialism and hedonism, in describing impulse buying. The dynamic nature of the shift in consumers’ buying behavior prompts consumer researchers to respond to these changes, which becomes …
Keywords:
Materialism, Hedonism, Impulse, Impulse Buying, Mediation, Consumer Behaviour, Consumer Research, Consumer Marketing, Advertising
