01
Original Article
Open Access
Understanding Air-Passengers’ Volitional Behavior Toward Compliance with Aviation Health and Safety Guidelines : Evidence from Indian Domestic Passengers
Kamal Jaiswal, Balgopal Singh
· pp. 8–27
DOI: 10.17010/ijom/2023/v53/i9/173139
Purpose: This study aimed to understand the air passengers’ rationality and morality associated with the volitional compliance behavior of health and safety guidelines for a healthy and safe air travel experience. Methodology: The design of the research framework was based …
Keywords:
air-passenger, aviation, volitional compliance behavior, health and safety guidelines
02
Original Article
Open Access
Analyzing the Correlation Between Social Media Influencers and Customers’ Intention to Buy in the Luxury Market
Charul Agrawal, Taranjeet Duggal, Vishal Shukla, Mitali Dohroo
· pp. 28–45
DOI: 10.17010/ijom/2023/v53/i9/173140
Purpose: The present study analyzed the impact of expertise, authenticity, and advertisement disclosure by social media influencers (SMI) on the purchased intention of luxury goods with the moderated role of gender. The growth of social media platforms has accentuated the …
Keywords:
luxury shopping, social media influencers, consumer behavior, expertise, authenticity
03
Original Article
Open Access
Unearthing the Factors Behind Adoption of Electric Cars : An Indian Perspective
Ajay Chandel
· pp. 46–61
DOI: 10.17010/ijom/2023/v53/i9/173141
Purpose: Electric cars have the potential to disrupt the existing automobile industry. Therefore, this study examined the factors influencing electric car adoption behavior among Indian car users. Methodology: Both exploratory and descriptive approaches were used to accomplish the stated objectives. …
Keywords:
electric vehicles, environmental concerns, government aid, infrastructure, perception of economic benefit, performance, utility, driving range, recharge time, price, conjoint analysis, SDG 13
04
Original Article
Open Access
Challenges of the Fast Food Industry in India : An Integrated ISM-MICMAC Approach
Jyotiranjan Hota, Arvind Tripathy, Mahuya Deb
· pp. 62–78
DOI: 10.17010/ijom/2023/v53/i9/173142
Purpose: India's fast food industry was the fastest-growing in the last decade, but not everything was as shiny as it looked from the outside. Many challenges were posing a threat to the survival of this industry. So, the purpose of …
Keywords:
interpretive structural modeling, fast food industry, hierarchical structure, and MICMAC analysis
