01
Original Article
Open Access
Effect of Consciousness in Sustainable Consumption Habits on Purchase Intention of Green Products : Comparison Study Between India and USA
Semila Fernandes, M. Sathish, Priyanka Shrivastava
· pp. 8–24
DOI: 10.17010/ijom/2024/v54/i10/174602
Purpose: The paper highlighted the importance of understanding consumer orientation for sustainability as a function of their consciousness regarding sustainable consumption (SC) habits and its impact on the purchase intention (PI) of green products. Methodology: The goal of a cross-national …
Keywords:
sustainability, consciousness for sustainable consumption (SC), sustainable consumption habits (SCH), purchase intention (PI), green products
02
Original Article
Open Access
Customer Participation and NPD Process Effectiveness : The Perspective of Marketers
Sonica Rautela, Tarun Kumar Singhal, Sarika Sharma
· pp. 25–44
DOI: 10.17010/ijom/2024/v54/i10/174603
Purpose: The study sought to assess marketers’ perceptions on whether customer participation in various stages of new product development helps or degrades the effectiveness of the new product development process. In addition, the effect of new product development (NPD) process …
Keywords:
new product development (NPD), marketers’ perspective, customer participation, financial performance, marketing performance, operational performance
03
Original Article
Open Access
Tourists’ Motivation to Satisfaction with Homestays in Uttarakhand, India : A SEM Approach
Anup Singh Patwal, Vinay Rana, Gaurav Chopra
· pp. 45–62
DOI: 10.17010/ijom/2024/v54/i10/174604
Purpose: This research aimed to examine the concepts of pull and push satisfaction, as well as their correlation with a unidimensional satisfaction metric. In addition, the research contended that pull satisfaction validates visitors’ expectations regarding the destination’s attributes, while visitors’ …
Keywords:
tourist, tourist motivations, tourist satisfaction, push & pull factor, homestay
04
Original Article
Open Access
Role of Theory of Planned Behavior in Interpreting Sustainable Consumption Behavior : A Meta-Analysis
Satinder Kumar, Esha Jain
· pp. 63–81
DOI: 10.17010/ijom/2024/v54/i10/174605
Purpose: This study consolidated the existing literature on the theory of planned behavior and investigated the factors that most significantly impacted the intention to sustain consumption behavior. The study also examined whether environmental concern and materialism could be regarded as …
Keywords:
theory of planned behavior, sustainable consumption, collaborative consumption, intention to sustainable consumption
