01
Original Article
Open Access
How Far Does Cognitive Depletion Impact Cinderella Shopping? Mediation Through Hedonic and Utilitarian Value Perceptions
Jasmine V. M., Nithin Jose, Sruthiya V. N.
· pp. 8–28
DOI: 10.17010/ijom/2024/v54/i6/173944
Purpose: The present study examined the online midnight time-bounded shopping habit, the Cinderella shopping behavior. This growing trend among online consumers, followed by sales promotional offers, induced us to discover the direct effects of cognitive depletion on hedonic value perception, …
Keywords:
attitude, Cinderella shopping, cognitive depletion, hedonic value perception, utilitarian value perception
02
Original Article
Open Access
Determinants of Continuance Intention to Use Mobile Payments: A Meta-Analysis
Ashique Ali K. A., Rameshkumar Subramanian
· pp. 29–46
DOI: 10.17010/ijom/2024/v54/i6/173945
Purpose: This study aimed to consolidate the major determinants of continuance intention to use mobile payments by employing meta-analysis.Design/Methodology/Approach : The application of systematic inclusion/exclusion criteria resulted in the retrieval of 54 journal articles relating to the subject chosen for …
Keywords:
mobile payment, m -payment, continuance intention to use, meta-analysis, weight analysis
03
Original Article
Open Access
Hyper-Personalization in Motor Insurance: Understanding Telematics Insurance Adoption Using the Extended Technology Acceptance Model
Rohit Joshi, Sunil Mishra, Anupama Pardeshi, Manpreet Kaur Bhatia
· pp. 47–64
DOI: 10.17010/ijom/2024/v54/i6/173946
Purpose: The analysis of driving behavior and vehicle dynamics using telematics technology paved the way for current insurance underwriting and disruptions in automobile insurance. This study aimed to understand the behavioral intentions of users toward adopting telematics-based insurance products.Design/Methodology/Approach : …
Keywords:
telematics, motor insurance, behavioral intention, technology adoption, usage-based insurance
04
Original Article
Open Access
Examining the Factors Influencing eWOM Through Social Networking Sites and the Effect of eWOM on Consumers’ Purchase Intention
Jyakshi Sharma, Bhawna Agarwal, N. Malati
· pp. 65–82
DOI: 10.17010/ijom/2024/v54/i6/173947
Purpose: This study aimed to quantify the impact of electronic word-of-mouth (eWOM) onconsumer purchase intention (PI), brand awareness (BA), and brand image (BI) by analyzing the variables influencing eWOM on social networking sites (SNSs). The preference of SNSs in relation …
Keywords:
electronic word-of-mouth (eWOM), social networking sites (SNSs), brand awareness, brand image, purchase intention
