01
Original Article
Open Access
Impact of Trade Show Marketing Activities on Customer Engagement : A B2B Perspective
Mansi Kapoor, Rakesh Mohan Joshi
· pp. 8–29
DOI: 10.17010/ijom/2024/v54/i8/174184
Purpose: This study aimed to create and test a methodology to investigate the impact that trade show organizers’ recurring pre-show, at-show, and post-show marketing activities have on increasing exhibitor engagement at the show. Trade show planners need to create well-planned …
Keywords:
marketing activities, motivations, trade shows, marketing communication, customer engagement, business-to-business (B2B)
02
Original Article
Open Access
Role of <i>Q</i>-Commerce Instant Gratification on Customer Satisfaction : The Moderating Effect of Green Packaging
Chandan A. Chavadi, Shilpa S. Kokatnur, Monika Sirothiya
· pp. 30–50
DOI: 10.17010/ijom/2024/v54/i8/174185
Purpose: This research investigated the role of Q-commerce instant gratification on customer satisfaction, employing the stimulus-organism-behavior-consequence framework. Methodology: We collected 428 survey responses from Indian consumers who had used the Q-commerce apps through purposive and stratified sampling. Subsequently, we employed …
Keywords:
Q -commerce, instant gratification, customer satisfaction, green packaging
03
Original Article
Open Access
A Happiness-Based View of the Firm
Rajesh K. Pillania
· pp. 51–59
DOI: 10.17010/ijom/2024/v54/i8/174186
Purpose: There are many dangers, difficulties, and failures in the rapidly evolving business environment, which makes it imperative for companies to find innovative ways to conduct business.Design/Methodology/Approach : This conceptual and perspective paper used a primarily deductive approach and some …
Keywords:
happiness-based view of firm, happiness, strategy, happiness strategy, performance, sustainability, prosperity
04
Original Article
Open Access
Customers’ Purchase Intention of Green Cosmetics in India : Empirical Validations Using an Extended Theory of Planned Behavior (TPB)
Abhilasha Singh Upadhyaya, Charu Sijoria
· pp. 60–77
DOI: 10.17010/ijom/2024/v54/i8/174187
Purpose: The motive behind the present research was to examine the variables that influence consumers’ intentions to purchase green cosmetics. Additionally, this research aimed to visualize the significance of green cosmetics in the thoughts of contemporary customers and examine current …
Keywords:
green cosmetics, sustainable consumption, sustainable development goals, green consumption, green consumer purchase intentions, theory of planned behavior, green-buying, nature-friendly cosmetics, organic cosmetics
