This study is based upon the analysis of framework represented through a model of cognitive justice. It analyses the model in the context of ICT, e-microfinance and try to draw the argument upon its sustainability. The study is an attempt …

Technology is the mainstay of modern industry and trade. The pace of globalization of trade and commerce in today's world is determined by emerging technologies in every area of business. Of these, the eco-friendly technologies are gaining ground as environmental …

Reality Shows on Indian television have become the latest craze. They are fast replacing the daily soaps as 'number one' in terms of popularity. The high TRPs for these shows have made them a must for almost every channel; who …

Creating a powerful brand that has innumerable loyal followers is a marketer's dream come true. The benefit of having these legendry Brands have one common unique feature is that they have the capability to transform their customers into brand evangelists. …

The concept of Economic ordering quantity is generally employed by Public/Private sector undertakings and Govt. organizations, trying to balance the opposing costs of Inventory carrying costs and ordering costs. This is a simplistic method, which does not directly take into …

Promotion is one of the critical elements of marketing mix of a news channel. Promotion (broadcast) refers to a channel's efforts to promote itself to advertisers (for revenue) and audience (for revenues and getting high TRPs). Promotion can be on …

The current Indian economy is witnessing the emergence of organized retail. It is growing at a faster pace and is expected to reach 10% from the current 4% of the total retail business. Retailers are expanding through variety of formats …

There has been rapid penetration of Internet in India in recent years and Internet users are growing many fold. According to Internet and Mobile Association of India, there were close to 60 million internet users in the country. As media …