A brand ambassador is a well-connected person or a celebrity who is used to promote and advertise a product or service. He/She is a diplomat, a representative of an organization, institution or corporation that best portrays the product or service. …

Branding which has traditionally been the forte of B2C products has of late assumed lot of relevance and importance even for B2B products, in the changing global business environment. Steel, one of the core sectors of our economy, has been …

India, with diverse and significant mineral resources, is the leading producer of some of the minerals. Of the 89 minerals produced in India, 52 are non-metalic, 11 metallic, 4 fuel minerals and 22 minor minerals. The share of the mineral …

Advertising is the most visible and noticeable component of the communication mix (Coulter, Zaltman and Coulter, 2001) but marketers, policy makers, academics and executives continue to debate its merits (Macias and Lewis, 2003). It has been evidenced that attitudes toward …

Advertising is one of the most powerful marketing tools which enhances communication by connecting the company with the customers. Moral and ethical standards were proposed to restrict the range of products, services and practices that can be advertised. Nevertheless, the …

CRM is the seamless co-ordination between sales, customer service, marketing field support and other customer-touching functions. It integrates people, processes and technology to maximize relationship with all customers and partners, e-customers, distributional channel numbers, internal customers and suppliers. CRM results …

Knowledge is one of the most cited topics in management literature in recent years. Innovations and Knowledge Management (KM) play key roles in managing and increasing competitive advantages of organizations (Porter, 2001). Knowledge is an organization's only enduring source of …

Everyone who spends money to buy goods and services from the market is a buyer, but a buyer who makes use of goods and services for his/her living to maintain a good physical and mental health is a consumer. A …

Agriculture has always been the backbone of the Indian economy. It provides employment to around 60 percent of the total work force. Agricultural growth has direct impact on poverty eradication. The change in the agricultural sector, whether positive or negative, …