In India, retailing is the buzz word now-a-days. This sector has modernized and expanded at a rapid pace in sync with India's economic growth. We all can see the glorious future of retail. But the future of mom and pop …

The Indian retail industry is one of the fastest growing industries with an annual growth of 30%. It is transforming into a big corporate multinational business with a potential to create direct employment opportunities of 2.5 million jobs and 10 …

The economic growth in India has changed consumer's taste and selection process while deciding on the purchase of a particular product or service. While purchasing a particular product, a consumer tries to match all the possible options that he is …

The brand not only enables a business to focus its efforts around all the needs of the customer (functional, psychological and social), but it also provides the language, which articulates that relationship. It is the definable social area in which …

In this era of global recession and financial crisis, big corporate houses are experimenting with a paradigm called consumer generated advertising (CGA). CGA is the most recent development in the field of advertisements, where consumers of a product or services …

Insurance is a service industry and the main focus is on the efficient and effective delivery of services to the policyholders. The most important factors in the insurance industry are security of the amount insured and customer satisfaction. This can …

Fusion of business and academic platforms do not provide sufficient mechanism regarding implementation technique for effective involvement of apex managerial agencies towards holistic marketing interactions. On the other hand need of the hour is that not only apex managerial approach …