Brand Pruning can be defined as a process by which a company cuts off those Brands and line brands, which have less contribution on its bottom-line or sometimes top line as well. This is almost a continuous process particularly for …

Since ages, magazines have served the information requirements of readers around the globe. However with the global economic slowdown, magazine publishers are forced to not just supply information, but also analyze ways to serve its clientele better. In this paper, …

In today's globally competitive environment, computing technologies allow new opportunities for teachers and learners to be more connected. The Web is becoming the largest data repository in the world and presents a key driving force for a large spectrum of …

Pricing-i.e. price discrimination-is one of the most important elements of the marketing mix, as it is only the element which generates a turnover for the organization. The remaining 3 Ps (Place, Product and Promotion) are the variable cost for the …

Globalization has made drastic changes in world economy and it has offered loads of opportunities for business houses and industries-specifically hospitality services. The Restaurant industry today is a diverse composite of ownership patterns and varying management structures which offer a …

According to the census of India, villages with clear surveyed boundaries not having a municipality, corporation or board, with density of population not more than 400 sq. km and with at least 75 percent of the whole working population engaged …

Electronic marketing is a relatively new concept and crept into the business vocabulary in around 1970s. It refers to the flawless application of information technology from the point of origin to the ultimate destination of the products along with the …

Indian retail industry is the largest industry in India, with an employment of around 8% and contributing to over 10% of the country's GDP. Retail industry in India is expected to rise 25% yearly being driven by strong income growth, …