A comparative study of the various sales pamphlets of different laptop producing companies seems to suggest that almost all the laptop brands offer nearly the same configuration (processors, RAM and graphics cards) and features (webcams, fingerprint scanners) in their products …

The supply chain of exotic ornamental fish for domestic marketing includes breeders at the first step followed by wholesalers, retailers and consumer/hobbyist where as the chain for export marketing includes breeders, suppliers, exporters and consumers/hobbyist abroad. The trend towards traceability, …

The agrochemical industry in general is a seasonal industry and since it is connected to agricultural production, it is a core industry in India. For agriculture to be commercially viable, with various other inputs, it requires certain key agrochemicals and …

Medical Tourism refers to an increasing tendency among people from England, the U.S., and many third world countries, where medical services are either very expensive or not available, to leave their countries in search of more affordable health options, often …

(Dave Chaffey, 2005) defined e-marketing as: "Applying Digital technologies which form online channels (Web, e-mail, databases, plus mobile/wireless & digital TV) to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers (within a multi-channel buying process …

The Marketing world, has in general, tended to focus their attention on younger consumers with less attention given to those over fifty. However, the world is undergoing a demographic transition. The 60+ group formed 5% of the population in the …

"Internet banking" refers to systems that enable bank customers to access accounts and general information on bank products and services through a personal computer (PC) or other intelligent device. Internet banking products and services can include wholesale products for corporate …

The international accounting standards have given brand assets recognition as an intangible asset separating itself from goodwill, though, the U.S. GAAP and the IAS do not recognize internally generated brands as assets (FRS 142, IAS 38). However, if it fulfills …