Microsoft has launched its windows 7 in India on 27 October 2009 and approximately 4 months before, Google has also announced to launch a new operating system - Chrome, which will be free to access ,will be free for distribution …

Meru Cabs, operating in four major cities of the country has known and introduced the concept of radio cabs. It has initiated a slew of strategies and invested considerable sums in brand building. A great number of passengers who avail …

Customer Relationship Management (CRM) is not new to the world of business. It is a managerial philosophy that enables a firm to become thoroughly familiar with its customers. This concept is currently gaining widespread popularity in many industries. Firms that …

Sales of any product or service come from two ways. One is through existing customers (repeat sales) and another is through new customers (fresh sales). Retaining existing customers needs a totally different set of strategies than attracting new customers every …

Consumer buying decision is a complex phenomenon. Selection of the product or services involves many processes. For the selection of durable products like cars, the customer has to spend much time to evaluate and choose the best based on their …

Since its inception, internet has become a popular marketing channel. Most companies now view the internet as an attractive medium to reach out to the customers. Marketers are investing substantial resources in the online marketing accompanied by rapidly increasing use …

The position of women in a modern society is one of the true indexes of its cultural and spiritual attainments. It is women only who would make the difference for the transformation of developing countries like India. The traditional Indian …

As the economy is developing, the mind set of the people is also changing at a very fast pace. Some decades back, the best place for women was considered to be their home. It was thought that women are born …