The concept of materialism as an inherent constituent of consumer lifestyle is a profoundly dialectical construct. The issue has been of interest to a range of homo-sapiens - from the dilettante who have dabbled in its aura to the prophets …

The Corporate strategy of diversified companies (as different from business level strategy) has two major tasks: (i) the selection of the mix of businesses (i.e. the decision on the diversification strategy) and (ii) the value enhancing management of this mix …

With the emergence of big players such as Bharati, Reliance, Future group and others, the retail sector is facing stiff competition, both in terms of product and service mix. Increasing disposable incomes, rising consumer expectations and enhanced shopping experience has …

This study aims to develop a model of Dynamic Communication (information seeking) instrument (DCI) which can prove useful to all customer relationship executives for various types of customers (e.g. vocal, non vocal, and quasi vocal) of products which require their …

While the movement against the use of plastic is gaining momentum, one industry that is surging ahead is the credit cards industry. Today, the Indian population feels that a wallet without a card is empty. During the last one decade, …

Marketing is nothing but an enigma. It is one of the most dynamic fields in the business arena. Industrial Revolution has given way to that of the Consumer Revolution. Earlier lessons of 4Ps (Product, Price, Place and Promotion) have given …

Due to globalization of trade, a stream of research has emerged from the notion of country-of-origin (COO). It is the information which can influence consumers' product perceptions (Nebezahl et al., 2003). COO is the most researched international aspect of consumer …