Studies of organizations and stakeholders suggest that there is need of cognitive intermediation to create "Cognitively Just Organizations". This phenomenon is well explained by the theory of cognitive intermediation (Anand, S. 2008). According to this theory of cognitive intermediation, success …

As the economic flood gates opened in India, a new era of entertainment revolution is being witnessed. The television continues to swamp our screens and lives alike. This has been an overall impact of globalisation and liberalization, which has led …

The world is moving towards Electronic Commerce activities at a very fast pace. Internet enables consumers to perform many stages of the sales process in a quick and efficient manner. It also provides comprehensive product information, facilitates comparison shopping, and …

The Indian soft drinks industry has witnessed a radical change in the last few years. In India, after the exit of Coke in 1977, Parle and Pure drinks controlled the soft drinks market. By the end of 1970s, Campa Cola …

Bangladesh is a developing country. A large size of the population of this country is coming up as middle class every year. They are in continuous race to elevate the standard of their living and quality of life. Demographic factors …

India Inc. is witnessing an emerging paradigm shift in rural marketing. India has traditionally been an agrarian economy. Agriculture contributed to more than 50% of the GDP in 60s. The result - even though global economy was witnessing down turn …

Experiential marketing is more than an opportunity to show off all the bells and whistles of a product. "It's all about emotions and feelings, achieving some sort of feeling." A person today is bombarded with different kinds of advertising at …