This report focuses on determining the best possible option for price discovery for online music retail. The business model is assumed to be sale of ownership of songs in an encrypted form (DRM) which decreases piracy to some extent. The …

India has been termed as a country with most compelling opportunity for retailers' by AT Kearney's 2005 Global Retail Development Index. Despite this positivity about the Indian Retail sector and growing organized retailing, FDI in Retail remains a contentious issue.India …

Indian Paints & Coatings industry was highly unorganized and fragmented before 1990s due to high excise duties levied on paints manufactured by organized sector players, making their products unaffordable. This was the period during which the unorganized sector flourished because …

The broad objective is to plan, and implement the various promotional strategies for Hollywood movies, with special reference to the film, "Chronicles of Narnia: Prince Caspian" and "White Horse: The Legend of the Deep" by Sony Pictures Entertainment in Indian …

The present World revolves around the revolution of Information Technology. Economy is liberalized and industries are globalized. Regional marketing has been converted into global marketing. Because of these trends, it is the marketing which is affected to a very great …

Customer satisfaction is an embracing issue and attracts researchers irrespective of the disciplines over the last century. The outcome is the different models addressing the level of satisfaction. Customer satisfaction is more prioritized in recent years due to the quality …

Dynamic changes in the field of retailing during the last decade have promoted a focus on "service" to the customer. Customer satisfaction has drawn the attention of the researcher and managers in recent decades. With the rapid development of modern …