Purpose : The study examined the determinants of noticing shrinkflation and their association with consumer purchasing behavior and perceptions across five fast-moving consumer goods (FMCG) product categories: food, personal care, cleaning products, stationery, and alcohol. For this study, survey data …

Purpose : This study systematically examined the principal attributes of virtual influencers and developed a hierarchical model outlining the relationships among these key attributes. Methodology : A PRISMA framework was used to provide an applied level of rigor regarding the …

Purpose : The study examined the relationship between digital transformation (DT) and customer-based brand equity (CBBE) in selected telecommunications markets in the Middle East and North Africa (MENA) region and Asia.   Design/Methodology/Approach : A cross-sectional survey was conducted among …

Purpose : This perspective paper aimed to examine whether conventional digital-health growth metrics, including acquisition, conversion, engagement, and retention, adequately reflected meaningful user value. It focused on the risk that stronger commercial performance could coexist with inappropriate or poorly informed …