01
Original Article
Open Access
Malabar Cements Limited: A Successful Employer in the Indian Cement Industry
G. Sivaramakrishnan, Mohammad Sulaiman I.
· pp. 4–14
Prior to independence, there were few public sector enterprises in the country. In 1947, India was mainly an agrarian economy with a weak industrial base. The 1956 industrial policy resolution, a key facet of the Nehruvian socialistic system of mixed …
Keywords:
Malabar Cements Limited (MCL), Cement Industry, Public Sector Organization
02
Original Article
Open Access
Problems and Prospects of Catering Services: A Case Study of Sangli City
Jyoti Indupratap Yadav, Ravasaheb Mayappa Yallatti
· pp. 15–22
The purpose of this paper is to quantify the service satisfaction levels of customers who are using the services of caterers for their functions like wedding, get together, family function, public/corporate meetings, etc. in Sangli city. The main objectives of …
Keywords:
Caterers, Customer Satisfaction, Facility/Services provided by Caterers, Food Quality, Service Quality
03
Original Article
Open Access
Determining Subscribers' Attitude towards and Satisfaction from Airtel and Citycell: An Empirical Assessment of the Martin Fishbein Multiattribute Model
Syed Habib Anwar Pasha, Muhammad Rehan Masoom
· pp. 23–35
This study was conducted to compare attitude and satisfaction of Airtel and Citycell subscribers based on Martin Fishbein Multiattribute Model. Two hundred twenty respondents from six divisions of Bangladesh were interviewed to collect their opinion. The findings show that subscribers …
Keywords:
Satisfaction, Attitude, Fishbein Model, Telecommunication
04
Original Article
Open Access
An Analysis of TV Advertising and Usage of Celebrity Endorsers: A Content Analysis Approach
Shakti Prakash, Meenu Kumar, Gyan Prakash
· pp. 36–44
The use of celebrities as spokespersons is one of the ways in order to position and promote the sale and popularization of products or brands. It has become a favourable marketing strategy. One of the biggest advantages of endorsing advertisements …
Keywords:
Celebrity, Endorser, Television, Advertisement, Products
05
Original Article
Open Access
Market Response to Deregulation of Swedish Pharmacies: An Empirical Study on Consumers' Opinion in Stockholm City
Arup K. Baishya
· pp. 45–53
The Swedish Government deregulated the pharmacy market in 2009, ending a four-decade long monopoly of the state-run Apoteket AB and opening the market for other competitors. This transition from monopoly to free market generated high level of expectations from consumers. …
Keywords:
Swedish Pharmacy, Deregulation, Customer Service Management, Pharmacy Marketing
06
Original Article
Open Access
A New Marketing Paradigm-Social Media or Web 2.0: An Empirical Analysis to Study the Awareness, Key Deliverables, Engagement and Usage of Social Media by Small and Medium Enterprises in Delhi
Monika Sharma
· pp. 54–62
The new wave of social media marketing mainly done through social media/Web 2.0 tools like Blogs, Wikis, RSS, Social Networks, Forums/Communities is no longer limited to only large organizations, but is also gaining hold in Small and Medium Enterprises in …
Keywords:
Social Media, Web 2.0, Small and Medium Enterprises (SMEs), Social Media Marketing (SMM), Blogs, Social Networks, Engagement
